Digital Marketing strategy for startups

Digital Marketing Strategy that you should be using for your startup business.

So, you got a new business in a startup stage your marketing strategy will be totally different from a well-established business. As you may have:
  • Less time available
  • The audience is likely very small
  • You have little to no budget
For these reasons, the marketing strategies and tactics should be unique for startups.

The 3 biggest points that you should follow in the Digital Marketing strategy for startups:

  1. Where your customers are the most
  2. Fall in love with helping your customers with your content
  3. Quickly automate the buyer process

Where your customers are the most

It is most crucial to understand who's your customers and what platform are they using the most. 
Maybe they are using Facebook, Instagram, and Twitter. But the question is what do they use the most.
How do they make the decisions?
What they are using the most?
What platform influences them the most?

You have to work smart not hard as a startup. While you are starting out you don't have time to optimize all the platforms nor should you once you grow.

Make most of your limited time on one or two social media sites.
What platform are your customers using the most? Answer in the comments below.

Fall in love with helping your customers with your content

Content is any piece of information that is being published on the internet on the behalf of your business.
Share as much content as you possibly can. At a minimum create the weekly content that is created by you or your business. 
You may be asking should we create social media stats updates, pictures, audio, video, or blog post.
The answer is all the above.

Video content is absolutely king right now. As a new business or established business creating videos will engage more people than any other form of content. Video is great because you can take images from the video and audio. Then you can transcribe your video in the blog format and then you can make multiple pieces of content from 1 video.

The more pieces of content you are sharing with your prospect. The more chances would be there that prospect will trust your business.

How often you are creating content for your business? Tell in the comments below.

You have to automate your marketing tactics as much as you possibly can. You can automate your digital marketing tactics such as email marketing with email automation service providers and Facebook messenger bots to send updates and send conversations to inquiries, and social media automation - invest in virtual assistant, social curator, and scheduling the social media posts.