Content Marketing can be understood as the collateral of digital marketing to promote the brand and increase awareness goals by improving website ranking on Search engines and generating consumer interest in their product. Businesses use content marketing for generating leads so that they can sell their product and gain maximum profit by analyzing the progress report. 

Types of Content Marketing


Types of Content Marketing 

 1.Written

  1. Blog post 
  2. Landing Page 
  3. Long-Form Guides
  4. Product description 
  5. FAQ
  6. press release 
  7. AD copy
  8. E-mail copy 
  9. White Paper
  10. Case Studies 
  11. E-books

2. Graphics

  1. Custom Illustrations 
  2. Calls-to-action
  3. Info-graphics
  4. Wireframes and site mock-ups 
  5. Content Formatting 

3. Audio 

  1. Podcasts
  2. Recorded Interviews
  3. Webinars

4. Videos

  1. Studio productions
  2. Video blogs
  3. Vox pops
  4. On-location videos
  5. Testimonials or video interviews 
  6. Web demos
  7. Animation
  8. Corporate promos
  9. Product demos
  10. Gifs
  11. Event footage
  12. Virtual reality and augmented reality

5. Social

  1. Hashtag campaigns 
  2. Complementary social posts 
  3. User-Generated Content 
  4. Contest
  5. Quizzes
  6. Polls/surveys

Channels of Content Marketing 

  1. Organic traffic(SEO) 
  2. Paid Search traffic(SEM) 
  3. Email Marketing 
  4. Link building 
  5. Social media marketing 
  6. Display advertising 
  7. Podcasting
  8. Event-based marketing 
  9. Syndication 
  10. Mobile Marketing 

Work of a Content Marketing Manager 


Identify business goals
  1. Identify the buying customer from Targeting Audience
  2. Select distribution and promotion channel which was mostly used by the audience
  3. Design Calls-to-action and measuring analytics of campaign
  4. Map pathway conversion to the journey of customer
  5. Decide the type of content preferable for the buyer
  6. Establish a plan how the marketing team can help in the conversion of goals
  7. Create a template model that can execute the above steps

Understand the targeted audience

The main step to run a campaign is to know your customer and you can differentiate your audience through the types of site visitors:
  • Top Engager
These are the people who not only click on your articles but also get engaged in your articles. They may use your article for research. Or have subscribed to a few of your company's marketing channels. 

  • Top Decision maker 
These are the people who do not have enough time to visit all your sites and to get engaged they have the authority to make a decision for a good potential relationship in business. 

  • Top influencers
These are the people who have surface knowledge they don't have enough time to visit every page they prefer to stay out of the matter. Their work is a facilitator of vendor information. They share content with internal stakeholders. Before looping with the boss they speak directly with the company. 

Content Marketing in the Sales Funnel


The sales funnel is an elemental foundation of marketing. In this company comes to know how their marketing is taking place and how each stage is performing and informs the company what changes have to be made for the betterment of marketing. 

  1. Awareness
  2. Blog articles 
  3. Social Media posts
  4. Infographics
  5. Short videos
  6. Podcasts
  7. Interests
  8. Ebooks 
  9. Whitepaper
  10. Display ads 
  11. Conversion landing page 
  12. Explainer videos
  13. Consideration
  14. Customer testimonials 
  15. Case Studies 
  16. FAQ
  17. Web demos 
  18. Sales sheets 
  19. Purchase
  20. On-site video testimonials 
  21. Sample or trial content
  22. Sales emails

Content Marketing distribution strategy

Ideate distribution channels at the same time of brainstorm content ideas

This will make every content aligned and let everyone know what you wish to achieve. 
  • Fix all the indexing issues
Organic search as distribution will work well if search crawlers are working properly and serving it properly in front of users in SERP(Search Engine Result Page). 
  • Align all mails in segments and set up marketing triggers 
Email Marketing soon becomes complicated but it is preferred as the best marketing channel by many digital marketers. 
  • Solicit Micro influencer contribution
Authorities in your space are allies of marketing when they share your content in their profile. It gives a boost to your campaign and gives a height to your content. Ask them to contribute to your next article. 
  • Measured Paid distribution 
PPC may cost higher if it is done without oversight and targeting but if it is done right, your company can reach more audiences other than depending only on organic marketing. 
  • Podcasting
The number of people who are listening to audio has doubled in the last few years. After viewing and reading podcast marketing has taken place. You can't ignore huge listeners who listen to podcast 6hour in a week. 
  • Use of Browser Notification 
On your site, you can send a targeted message to the viewer with the click of a button, when they accept and click on that button congrats you have a new person on your email list. Beware of the click quality you receive. 
  • Email Signature 
If you are already sending so many emails in the same order, why not make your own email signature in which you can include clickable CTAs, product catalog, contact info, link of your recent content, etc. 
  • Guest blogging
Backlinks are taken as a top google ranking factor, posting on good DA sites can send additional traffic in bulk and help your site rank in SERPs, and helps in boosting your own DA. 
  • Webinar Marketing
Virtually any kind of content can be converted into a webinar. Either it is in Narrated, sideshow, or in a Q/A format, it will help in increasing engagement with the audience and in generating leads via registration. 

Building Workflow of content marketing

  1. Set objective for a defined interval of time.
  2. Choose the appropriate funnel according to your goal.
  3. Choose an appropriate channel according to your targeted audience.
  4. Choose the type of content which will attract your audience.
  5. Requirement of content how much is required.
  6. Identify the source will it be external or internal.
  7. Measures the baseline analytics before the beginning of a campaign.
  8. Track real-time metrics.
  9. Make content distribution and strategy adjustments according to the requirements.
  10. Finalize the end of your campaign.