Introduction to SEO (Search Engine Optimization)

Search Engine Optimization is also known as ranking your content organically.

Why SEO?

What is SEO?

How does Google rank websites?

Types of SEO

Do's & Don'ts of SEO

Introduction to SEO

Why SEO?

    To rank your blog post/ article/ website on the top of the SERPs (Search Engine Results Page).

Why your blog/ article is not ranking?

  • Your competitors have better content than yours.
  • Improper usage of keywords.
  • Poor link-building practices.
  • Your webpage load time is slow.
  • Your website doesn't have a user experience.
  • Your website is de-indexed by mistake.

What is SEO?

SEO stands for Search Engine Optimization.
SEO is the best practice of increasing organic traffic on the search engine result page.

In SEO some important factors are responsible for ranking:

  • Relevant Content (Engaging and relevant content)
  • Suitable Titles ( suitable title tags, URL)
  • Logical structure (Header Tags)
  • Suitable Synopsis (Meta Description)
  • Neat & Readable (Responsive design & Site Speed)
Additionally in SEO, external link establishment assumes a fundamental part in the site's unmistakable quality, in view of which google comprehends the believability of the content.

How does Google rank websites?

    Three basic steps to rank a website:
  1. Crawling
  2. Indexing 
  3. Ranking
Crawling is a process done by search Engine bots where they scan a website and copy the entire website's content and stores it in a search engine's index.

Indexing - In case a website is not in a search engine's index, none of the users will be able to find the website.

Ranking - When a user types a query on a google search engine, the most relevant websites (from the index)will appear on the search results based on multiple factors like the user's location, language, user experience, etc. 

User Experience depends on the following factors:
  • Page load time
  • Average session duration 
  • Bounce rate
  • Based on cookies

Types of SEO

There are 2 types of SEO:
  • On-Page SEO
  • Off-Page SEO

On-Page SEO 

On-Page SEO is the way toward optimizing components on your site itself.

Keyword Research 

- Primary activity in SEO is keyword research.
- The primary and secondary keywords are chosen in this practice around which meta tags and the content will be based.
- The primary components to keyword research are: (1. Search Volumes, 2. Competition, 3. Relevancy)

Google Keyword Planner

Title Tag

  • The title tag is the most important factor on the page.
  • It is a header title component showed on SERPs. (Search Engine Result Pages)
  • The first 50-60 characters of the title tag are displayed by the search engines like google.
  • This tag summarizes the website's content.
  • Title Tag influences click-through rates

Meta Description

  • Meta Description is a brief description that summarizes the content for the webpage. (of up to 155 characters)
  • Meta Descriptions are displayed on the SERPs (search engine page results).
  • When the title tags have less description, a meta description gives users more understanding of what your webpage is offering. 
  • Meta Description also influences click-through rates.

URL (Uniform Resource Locator)

  • Use SEO-friendly  URLs, as they help to comprehend the webpage.
  • Poor URL structure may result in low ranking, which is a big issue in SEO.

Header Tags

  • Header tags are the HTML labels that are utilized to distinguish headings and subheadings of your content. 
  • The progression of the header tags goes from H1 to H6.
  • H1 and H2 are the most important tags.
  • These tags are easier to read and understand the content for the search engines.

Internal Links

  • Internal links are basically links from one page to another where it's relevant.
  • These links allow users to navigate the website.
  • Internal links are useful to pass value from one website to another.

Keyword Usage

  • NLP (Natural Language Processing) is used by search engines to crawl websites.
  • With the help of NLP, the search engine looks for content and keyword. 


  • Sitemaps are a hierarchy list of a website.
  • Sitemaps are designed to help both search engines and users understand the structure of a website.
  • There are two types of sitemaps:
    • HTML sitemaps - Designed for Humans.
    • XML sitemaps - Designed for Crawlers.

Off-Page SEO

Off-Page SEO is the done out the website by building links on other websites. This helps in improving site acknowledgment, believability, reliability, and authority.

Benefits of Off-page SEO

  • Increase in traffic 
  • High Domain Authority (DA)
  • Better Credibility
  • Increase in page rank
  • Increase in brand awareness

Link Building

  • Link building is an online route of hyperlinks from different sites to your own site.
  • Using link building we can increase the website authority and drive the referral traffic.
  • Strategies of link building:
    • High-quality content creation
    • Off-site engagement
    • Social Media
    • Collaborating with bloggers

Do's & Don'ts of SEO



Opt for White hat techniques Don't Opt for Black hat techniques.
Get backlinks from relevant sites Avoid backlinks from irrelevant sites
To rank high in search engines use keywords in your titles and tags. Do not duplicate titles on multiple web pages.
Write engaging and latest content. Do not copy other website's content.
Do keyword research Avoid keyword stuffing
Build internal links to your website. Do not build sitewide backlinks.
Be patient, as it takes time to rank your content. Avoid building backlinks only to your website's homepage.
Make your website user-friendly and mobile-friendly. Avoid over-optimizing of anchor text.