Digital Marketing Strategy for Photography Business

Digital Marketing Strategy



If you are a photographer, these are some simple points that you can use in your digital marketing strategy:


Online portfolio/Website

Start a blog

Promote/share your photos online

Use Instagram professionally

Start your YouTube channel

Don’t forget Pinterest

Create a community online on Social Media

Utilize Google My Business

 

 

Online portfolio/Website

As a photographer, you absolutely need to build an online portfolio/website that showcases all your work in one, organized online destination.

If you are a photographer, you are a creator. You cannot show your work just by saying or writing. You have to showcase your work and the best way to show your work online is by building an online portfolio in the form of a website, where you can put the snapshots of your work, talk about your skills, tools that you use, etc.

If you are planning the digital marketing strategy for your photography business then you definitely need a powerful online portfolio.

 

Start a blog

Another best step is to start a blog. It doesn’t matter that you are a professional, a freelancer, or working for a company you should start a blog where you can share tips and tricks related to photography, editing, and the camera which will definitely help you out.

 

Promote/share your photos online

 There are many online photo-sharing platforms where you can share your photos online.

For example SmugMug

So that there will be a chance that you make your huge presence online. There are many photo-sharing platforms like SmugMug where you can build your online community and share your photos.

 

Use Instagram professionally

 If you are a photographer and not using Instagram then you are losing a huge amount of business.

Instagram has great potential and it is a powerful platform for sharing photos and videos.

It is very important for photographers to have their professional accounts on Instagram. You can easily showcase your work on Instagram. Instagram is purely made for sharing photos and videos.

 

Start your YouTube channel

As we have already mentioned above if you are a photographer or have skills related to it then you are a creator and YouTube is the best platform for all creators.

If you want to come on YouTube, you must have some creativity and knowledge-sharing skills. Photography is one of the best options from that point. You can share your experience, tips & tricks related to photography, talk about the gadgets, etc.

From there you can create your huge following and get a large number of viewers.

 

Don’t forget Pinterest

Pinterest is also photos sharing platform like Instagram you have to create an account on it and share photos.

 

Create a community online on Social Media

You have to engage with other creators on social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc. to build an online community. You have to behave as a community with other creators by interacting with them.

 

Utilize Google My Business

 You have to create a Google My Business account and optimize the account as you will get the maximum business through local sources and if you are not available online then you are missing a large amount of business.