What is On-Page SEO?

On-page optimization (on-page SEO) is referred to all steps that are taken directly within the website, it helps to improve position in SEO



Analysis prerequisites for on-page SEO

For an effective on-page optimization combination of several factors is required. Two factors that are required are regular analysis and monitoring. 

Elements of on-page optimization 

Elements of on-page optimization are as follows:

1. Technical optimization 

We can see three main technical components of a website that has to be optimized:

Server Speed

For a ranking purpose speed of loading a site is very important, always try to speed up server response time in on-page optimization. 

Source code

The efficiency of a source code can contribute to improving the performance of a website. 

IP Addresses

For each web project, you must have different IP addresses. This sends a signal to google or other search engines that this is a unique website. 

2. Content

Content not only refers to the elements which are available on the screen like text and visuals but also refers to the invisible, such as alt tags or meta information. 

Text

Text optimization has to be conducted on a keyword density. 

Structure of text elements

This includes the elements like Boldness of text or paragraph, heading tags, bullet-point lists, italicizing individual text elements or words. 

Graphics

Applying images from the galleries can also help to resist the visitor's views and also help to attract the attention of the visitor. 

Videos

Just like an image, the video also plays the same role but in this to make your content understandable, audiovisual which we call video helps to understand. 

Meta-Tags

Meta-Tags helps to ensure that there is a closed correspondence between the topics and keywords related to the niche of your topic. 

3. Internal Structure and links

It can be used to guide a bot's visit to the domain and it can also help to optimize and navigate the real users. 

Logical Structure and Crawl depth

The aim is to logically structure menus and to ensure that a website hierarchy doesn't contain more than four levels. As few have level it will make it easy to crawl and reach all sub-pages. 

Internal Linking

This shows how link juice is managed and how it is distributed around the domain and it can help increase the relevance of a sub-page related to a particular keyword. If you have a good sitemap then you are following the most important basics of on-page SEO. Google always follows links to discover content on a website in search results. 

If any website contains lots of links, Google gives high value because it shows that it is an important article. 

Canonization

By using canonical tags and by adding no-index attributes you can make your content unique to avoid it from becoming duplicate content. 

URL Structure 

A URL is a human source readable text used by computers to communicate with servers. Three main benefits tell us about the importance of URL Structure in SEO. 

i) Improved user experience 

If the title tag of any website is hidden, the URL would still provide clear and relevant information of what the page is all about. And also gives a great experience to the viewers if they click on the link that they are going to see. 

ii) Rankings

Keywords used in a URL can also act as a ranking factor. 

iii) Links

Well-written URLs can give you their own anchor text when copied and pasted as links in forums, blogs, social media, or other online places. The benefits of linking through URL is that:-

Some sites like Facebook may leave shared links with unoptimized, semantically inaccurate URLs that can look unwieldy, and instead of garlic they accurately determine them. A human-readable URL provides the user an idea then if they click on the link they are going to be directly on that page. 

For placing the best URL keep the following things in mind:

Try to keep URLs as simple as possible so that both users and search engines can understand them easily. As URL includes both numbers and codes, the best technique is to use those words related to your niche which can be easily comprehended by people. 

URL has to be definitive but it also has to be concise that when a user sees your link they instantly get an idea if they click on that link on the next page what they are going to see. 

When there is a necessity for readability always keep in mind to use hyphens to separate words. URL should not use spaces, underscore, or any other character to separate words. 

Always use lowercase letters because sometimes what happens sometimes uppercase letters can cause an issue with duplicate pages. 

Avoid using URL parameters because they may create an issue with tracking or with duplicate content. Then also if you feel that there is some requirement of using URL then use them sparingly. 

Focus

When the page doesn't include any particular content and considers as meaningless in the google index they are metatag them as a "no index" and prevent them to be in a google search result. 

4. Design

Today a major factor that could be observed in web design is Usability. Most of the time complex designs are often replaced with more simple alternatives to increase the functionality of the webpage. The same thing applies to other elements like JavaScript applications. 

Mobile Optimization 

It means adapting the desktop content so that viewers feel no difficulties accessing it on mobile devices like smartphones, tablets, etc. 

File Sizes

The image or graphic which you are going to use in your content on the website must be less in size. 

Call To Actions

 These buttons are used by the developer of the website to guide the user towards the landing page to make it easy for the user which button will take him to which page or to the sub-topic.