What is Digital Marketing?

Digital Marketing is a new way of advertising goods through digital ways like search engines, websites, social media, email, and mobile apps. Consumers are heavily dependent on digital media to research any product.

According to google Digital Marketing are the use of the internet, mobile devices, social media, and other channels to reach consumers. Some experts consider digital marketing to be a new way of understanding customers as compared to traditional marketing

Now we have an Idea and definition that exactly is digital marketing it's all about promoting the product online on the internet and other digital devices, Now let's see what are the channels of digital marketing that we are going to study in the whole course. 

1. Website Marketing
A website plays a vital role in the whole process of digital marketing, In alone only its a powerful channel but it is also a source to execute a variety of online marketing campaigns. 

2. Pay-Per-Click (PPC) Advertising
It is a form of advertising in which advertisers cost when users click their ads. Google Ads is a perfect example of Pay-per-click networking. 

3. Content Marketing
Content writing is a strategic marketing approach especially focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, get ultimately, to drive profitable customer action.

4. Email Marketing
Email marketing is to spread Commercial messages in large groups. When we visit websites at the end there is a button to put email address so that whenever company introduce any update or to get the information they send you mail which they call Newsletters. 

5. Social Media Marketing
Everybody is aware of Social media. It has become a part of our life to connect with the world and get news about what's trending around the world. Now the question arises can we use social media as a marketing technique? And. The answer is yes! We can and use Social Media as a marketing technique we call Social Media Marketing (SMM). Through social media company can make their public relations. With perfect social marketing, strategy companies can make their products trending globally. For example, we can see Beardo. 

6. Affiliate Marketing
Affiliate marketing is an advertising module in which a company pays money to third-party publishers to generate leads and create traffic to the company's products and services. Amazon popularized the practice of affiliate marketing programs. 

7. Video Marketing
A strong campaign incorporates video into the mix. Videos like Customer Testimonials, How to- videos, education-related videos, Corporate videos, Viral Videos, etc. It can increase Search engine ranking, click-through rates, open rates, and open conversations about the product or a company. 

8. SMS Messaging Marketing
SMS Marketing is the strategy most companies or websites use to promote their products in SMS marketing company uses permission-based messages to opt in to get promotional messages in regard to new updates, any changes or offers, or any other thing. 

Now we can understand what is digital marketing and what comes under digital marketing. But before opting for digital marketing let us see the advantages and disadvantages of digital marketing, from this you will clearly understand the concept of digital marketing. 

Advantages of Digital marketing 

The advantages of digital marketing include the following:

1. Global Reach 
Digital marketing helps you to expand your business globally with a very less amount of investment.

2. Lower Cost 
It cost really low if going with whole organic marketing it will cost you a single penny and you can make a lot of money. 

3. Trackable, measurable results
With the help of analytics tools, we can check the progress report of a company whether the campaign is going well or not, How customers use your website and how they are responding to your website, on everything you can put your eye on by just watching analytics.

4. Personalization 
Digital marketing allows you to personalize your campaign. It gives you a chance to interact with customers come to know what their customers want. 

5. Wider Reach
With the help of Digital Marketing, we can spread our products worldwide and can make our brand available globally. 

6. Accessibility 
Digital marketing makes you accessible to your customers. If you have a brick and a mortar established your online presence makes it easier for the customer to stay connected to your business.

Disadvantages of Digital Marketing

1. High Competition
With the growing number of users a digital marketing platform has been one of the toughest competition in the global market, your campaign should be well thought of, should stand out, grab attention and create an impact on your target audience.

2. Dependability on Technology
The Internet is prone to errors. Links may not work, landing pages may not work, page buttons don't simply do their jobs.

To avoid this make sure to always run a test on your website and proofread your content.