In the last blog, we had talked about What is digital marketing? and in today's blog we are going to talk about different types of digital marketing:-



1. SEO 

In SEO, SEO stands for Search Engine Optimization. We all know what a search engine is. A search engine is a website where we can search for internet content. Few examples of search engines are Google, Yahoo, Bing, Firefox, etc. And optimization means making something (Graphic, content, uses of keywords, or anything) in a perfect, functioning, or effective way.
From here we can conclude that Search Engine Optimization or popularly known as SEO is the process of improving a site to rank the website on top of any search engine. It is an organic way to rank websites it may take lots of time. 

2. SMO 

SMO stands for Social Media Optimization, everyone is aware of what social media is? Social media is a computer-based software that allows its users to share their thoughts, ideas, or to share any information with the world through the virtual community or we can say virtual world. And we have discussed what is optimization? in the above topic. From this, we can conclude that social media optimization is the way to promote the company product by using social media tools. They can share their products worldwide and can get in touch with the targeted audience. 

3. SEM 

SEM, Search engine marketing is a way to promote websites and get on the top of search engines by doing paid promotions, in this the owner of the site may use advertising techniques to attract users towards its website. It is also referred to pay per click or paid search site. Many sites go for SEM because they want to rank their site on the top in less time. 

4. SMM  

After completing a profile on social media platforms and making strategies on how to and what to post on these platforms. companies start posting content but the problem what they face after posting content is engagement rate is very low so what they now do is, like other platforms, they upgrade their strategy from SMO to SMM which stands for Social Media Marketing in this companies run paid campaigns and spend money on advertisements which are gonna shown on the social media like Facebook, Twitter, Instagram, etc so that they can gain engagement and the attraction of the viewer towards the product. 

5. Email Marketing 

Email Marketing can be defined as a process of sending commercial emails to promote goods and services. When a company sends emails to random peoples other than the targeted audience or if they only send sales-oriented emails to the people it will be reported as spam mails. 

6. Content Marketing

Content marketing can be defined as strategic marketing to write in a strategic, valuable, and clear way so that the targeted audience can understand the main features of the products and get attracted towards the product. If the customer is resistant and takes profitable steps. In content marketing content must be consistent with a specific period of time. Now let's see what are the types of content marketing:-
  • Blog Articles
  • Videos
  • Podcasts 
  • Social Media marketing 
  • Emails
  • Webinars
  • Infographics
  • Cartoons
  • Quizzes
  • Generators/Calculators
  • Assessments 
  • Apps

7.Influencer Marketing 

Influencer marketing is a type of marketing that focuses on target key industry leaders to drive special product branding messages and by spreading awareness to a targeted market of a consumer. 

Influence marketing influencer is a person who has built a reputation on social media and on specific knowledge and has expertise on it. Companies paid them to post about the content and the company gained engagement and attention on their product from the followers of that influencer. They get paid by commission based on sales through influencer programs. 

8. Affiliate Marketing 

Affiliate marketing is a kind of marketing in which an affiliate earns money from the commission when the product is sold. In Affiliate marketing, an Affiliate simply searches for a category or a product in which he is interested to promote a product and earn a piece of the sale. There are ten types of Affiliate programs:-
  • Coupon sites
  • Mobile
  • News & media sites
  • Review sites
  • Loyalty sites
  • Bloggers
  • Shopping comparison
  • Email
  • Search affiliates
  • Content sites
Which type of digital marketing you liked the most, add your valuable comments below. Thank You