Principles of Graphic Designing

To create an effective and attractive composition graphic every designer must have to follow the main important principles of graphic designing. The main principles of graphic design are Emphasis, Balance and alignment, contrast, repetition, proportion, movement and white space. 


Graphic design is different from art as it has a purpose. Functionality is interpreted by confirming that its image has attention and a point of focus. So now understand in brief what is the principle of graphic designing:-

1. Emphasis 

First of all, a mental outline must be created. Lets your brain organize what information you want to communicate or share with the viewers after that layout the design that communicates that order. If the brand name is important then put it in the center or make it the biggest and important element. Or you can use another element like bold, Italic, underline elements to attract viewers attention to the brand name. 

2. Balance 

Every element you use in design contains a weight that weight can come from either color, size or texture. Elements that a designer used in a design must be balanced. The reason behind the attractiveness of a design is a balance of a composition. Design must be asymmetrical; they are bolder and also bring visual interest and movement to your composition. 

3. Contrast

Contrast creates a space or we can say a gap and difference among the elements in the design. The background color must be different from the color of the elements. So that the content is readable. 

4. Repetition

Repetition plays an important role in graphic design as it can be important beyond printed products. Nowadays packaging designs are embraced with beautiful illustrated designs and patterns.

5. Proportion 

In proximity simply means that objects seen to each other must be visible as the same unit. On any webpage contact, related information has to be put closely so that they were seen as one unit. 

6. Movement 

Movement is the most important part of graphic designing as it is controlling the other elements of designing so that the viewer can shift from one to the next and can understand the main information provided by the designer. Adjust the movement of the elements until it looks perfect and you won't feel that your eye got stuck anywhere on it. 

7. White Space 

White space is different from the other elements as other elements suggest to us what to add but this element tells us what not to or what you don't need to add. White space is basically the blank page around the elements in a composition of the design.

White space doesn't mean doing nothing it means creating hierarchy and organizations. Brains can naturally white space around the elements with their luxurious and also according to their importance. It can communicate an entirely opposite image as compared to your main design that may reward your audience by engaging with it.